With Planacy, Bauer Media Outdoor (formerly Clear Channel) has left behind a time-consuming and uncertain Excel solution in favour of a more transparent and structured way of working with budgeting and forecasting.
"Planacy has provided us with the conditions for a more structured and transparent approach to budgeting and forecasting," says Björn Fröblom, FP&A at Bauer Media Outdoor.
Bauer Media Outdoor uses Planacy for account and cost budgeting across multiple dimensions together with detailed personnel budgeting, and has now also decided to implement Planacy in the other Scandinavian countries.
About Bauer Media Outdoor
Bauer Media Outdoor is Sweden’s leading outdoor media company. The company has over 120,000 digital and traditional advertising displays. The Company has around 160 employees and is part of the Bauer Media Group. Read more about Bauer Media here ⭢