Planacy Hires Head of Expansion 

The Saas company Planacy has continued to grow and now boosts the team by recruiting a new Head of Expansion and Partnerships. 

Planacy delivers a powerful software for data-driven financial planning and has continued to strengthen its position in the market. The company increased its ARR by over 50% in the last year. Moreover, the company has shown a positive EBITDA over the previous six months. Through Nordea Start-up & Growth, the company has taken in additional capital to increase the investments for growth with preserved profitability. Planacy now boosts the management team with a new Head of Expansion & Partnerships – Erik Gidlund. Gidlund most recently comes from the listed consultant company Excitec where he worked as Head of Sales within analysis and planning.

“With Erik on our team, we will be able to accelerate the work with expanding our business, both with focus on product and channels, as well as geographically. Through his experience in the field, Erik will be able to challenge and contribute to Planacy’s growth from day one,” explains Jimmy Stenqvist Evegård, VD at Planacy.

Planacy is the leading software in Sweden for data-driven financial planning. During the last years, the company has noticed an increased demand within SME and growth companies to improve and make the financial planning processes more effective. Companies want to create conditions to optimise and control their businesses, especially after the pandemic and with the impact the Ukraine war has had on many companies, combined with high inflation.

“Planacy's rapid growth in recent years is proof that planning, and in particular Planacy, has become more relevant and has a strong raison d'être in the market. After six years within the field, I look forward to continuing to develop the business together with both Planacy and our competent partners, where we continue to expand and evolve our offer,” says Erik Gidlund, new Head of Expansions & Partnerships at Planacy.

The partner strategy is a central part of Planacys go-to-market strategy where the company has multiple strong partnerships with leading sales and solutions partners within budget, analysis, and forecasting. Lately, the company has broadened its partner strategy, and in the future, the goal is to establish more partnerships with leading software and service providers within the field of financial and operational control. This will contribute to a more substantial customer offer and further increase growth.